DID YOU KNOW ?

Did you know that to promote the release of the 1st DOORS album in January 1967, Jac Holzman, the president of Elektra Records rented a billboard on the Sunset Strip for $1,200 a month?

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The sign was erected next to the "Château Marmont Hotel" and carried the following message: "The Doors break on through with an electrifying album".

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The DOORS were one of the first rock bands to benefit from such a major publicity campaign on Sunset Boulevard!